Have you ever wished you could try on clothes online before buying them? Or see how a piece of clothing would look on someone with a body type and skin tone like yours? If so, you’re not alone. Many online shoppers face the same challenges when finding the right fit, style and colour for their preferences.

That’s why Google has introduced a new feature that lets you virtually try on clothes with the help of artificial intelligence (AI). Google’s virtual try-on for apparel uses generative AI to show you how clothes look on a wide range of real models and also helps you refine your search with filters based on colour, style and pattern. In this article, we’ll explain how this feature works, its benefits, and how to use it to enhance your online shopping experience.

Related: Vertex AI: Google’s Generative AI Platform Now Available

What is Google’s Virtual Try-on?

Google’s virtual try-on is a new feature that allows you to see how clothes look on different models with diverse body shapes, sizes and skin tones. You can access this feature by tapping on products with the “Try On” badge on Google Search. You can select the model that resonates most with you and see how the clothing item fits and drapes on them.

The feature is powered by a new generative AI model that Google developed using diffusion. Diffusion is gradually adding and removing noise from an image until it becomes realistic. The model uses two images as inputs: one of a clothing item and one of a person. It then combines them using cross-attention, a method of sharing information between the images, to generate a photorealistic output of the person wearing the clothing item.

The model can handle various poses, lighting conditions, clothing textures and patterns and produce realistic details such as folds, wrinkles, shadows and reflections. The model was trained using Google’s Shopping Graph, a large data set of products, sellers, brands and reviews.

What are the Benefits of Google’s Virtual Try-on?

Google’s virtual try-on offers several benefits for online shoppers, such as:

• More representation: The feature shows how clothes look on models representing different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types. You can choose from models ranging in sizes XXS-4XL. This way, you can see how clothes would look on someone who resembles you or your desired look.
• More confidence: The feature helps you make more informed decisions about buying clothes online by showing you realistic images of how they fit and look. You can avoid surprises such as mismatched colours, wrong sizes or unflattering styles. You can also compare different options and find the best one for your preferences.
• More convenience: The feature saves you time and hassle by letting you try on clothes virtually without visiting a physical store or ordering multiple items online and returning the ones that don’t work. You can also use filters to narrow your search based on colour, style and pattern. For example, you can use the filters to find similar products if you like a top but want a cheaper version or a different print.

How to Use Google’s Virtual Try-on?

Using Google’s virtual try-on is easy and fun. Here are the steps to follow:

1. Go to Google Search and type in what you’re looking for, such as “women’s tops” or “men’s jackets”.
2. Look for products with the “Try On” badge and tap on them.
3. Select the model that resonates most with you from the carousel at the bottom of the screen. You can swipe left or right to see more models.
4. See how the clothing item looks on the model in different poses. You can zoom in or out to see more details.
5. If you want to refine your search, use the filters at the top of the screen to change the clothing item’s colour, style or pattern. You can tap “Similar Products” for more different brands or sellers’ options.
6. If you like what you see, tap “Buy Now” on the seller’s website and complete your purchase.

Conclusion

Google’s virtual try-on is a new feature that uses generative AI to show how clothes look on different models with diverse body shapes and skin tones. It also helps you refine your search with filters based on colour, style and pattern. The feature aims to make online shopping more representative, confident and convenient for everyone.

If you want to try it out, search for women’s tops from brands like Anthropologie, Everlane, H&M and LOFT. More options and categories will be added soon, including men’s tops later this year.

Google’s virtual try-on is a great way to discover new styles, find the perfect fit and have fun while shopping online. Give it a try and see how it transforms your online shopping experience.

You might also be interested in StyleDrop: Stylized Text-to-Image Generation

Frequently Asked Questions – FAQs

• Q: How does Google’s Virtual Try-on work?
  A: Google’s Virtual Try-on uses generative AI to combine images of clothing items and models, producing realistic images of the person wearing the clothes.
• Q: Can I see how clothes look on models with different body shapes and skin tones?
  A: Yes, Google’s Virtual Try-on offers models representing different body shapes, sizes, and skin tones.
• Q: What are the benefits of using Google’s Virtual Try-on?
  A: Benefits include more representation, increased confidence in online purchases, and convenience of trying on clothes virtually without visiting a physical store.
• Q: How can I use Google’s Virtual Try-on?
  A: Simply search for the desired clothing item on Google, look for products with the “Try On” badge, select a model, and see how the clothes look on them.
• Q: Are there filters available to refine the search in Google’s Virtual Try-on?
  A: Yes, filters based on color, style, and pattern are available to narrow down the search for similar products.
• Q: Can I make a purchase directly through Google’s Virtual Try-on?
  A: No, you can tap “Buy Now” on the seller’s website to complete your purchase.